• 2019-09-0612

    In recent years, Ganzhou, a city of Jiangxi Province, has been capitalizing on the development and protection of GI products to serve its economy. At present, the city is laden with 12 GI products, ranking first among the cities of the province.

  • 2019-09-065,996

    The 26th Beijing International Book Fair (BIBF) dropped the curtain days ago in Beijing. According to preliminary statistics, 5,996 Chinese and foreign copyrights trade agreements were concluded at the Fair, up 5.6% on the same event last year. Agreements of intent on export of copyrights and co-publishing registered at 3,840, up 6.37%.

  • 2019-09-06450 million yuan

    IP pledge financing in Xiamen has been on a fast track in recent years. As of the first half of 2019, relevant policies bestowed 450 million yuan to 67 companies.

  • 2019-09-06278,800

    Guangdong generated a hefty 9.73 trillion yuan gross product in 2018 and housing 45,000 national-caliber hi-tech enterprises. As of the end of July this year, the province was in possession of 278,800 valid invention patents.

China's IP in Foreign Eyes

  • Nasdaq-listed Luckin Coffee is giving its teas their own branded stores, with a focus on smaller Chinese cities, as the rapidly expanding chain seeks new avenues of growth. The company, which introduced its Luckin Tea drinks in April, will initially open independently branded stores under that name in such leisure settings as shopping malls in second-through fourth-tier cities. "We will continue to maintain the high growth of the coffee business, while taking the tea drinks as another important driver to further explore the breadth and depth of the market,"Luckin Coffee Chief Operating Officer Liu Jian said in a statement Tuesday. 

    ——Luckin Coffee hatches Luckin Tea, for China's smaller cities, NIKKEI


    Luckin has been building its brand by promoting new products or rolling out new services in ahyper-competitive market. Its move into freshly brewed tea reveals the company's branding strategy with an innovative spirit.

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