China National Intellectual Property Administration and Education Ministry launched the national primary and secondary school intellectual property education pilot demonstration program in 2015. As of now, pilot schools certified by the state have reached 112, scattering around all the provinces except Tibet.
According to the statistics from the China National Intellectual Property Administration, the number of trademark registration applications is 6.017 million in the first 10 months in 2018, up 36.4% year on year. The number of trademarks via the Madrid International Trademark Registration System is 4,640, ranking No.3 on the global scale.
Yangling Grape in Xinji Village of Yangling Demonstration Zone in Shaanxi province was registered as geographical indication (GI) certification trademark, the Zone's first. In recent years, the Zone produces 6.6 million kilograms of grapes annually, which translates into 40 million yuan in sales revenue and an income of 15,000 yuan per head.
The Third China Dual-Use Technology Innovation and Application Competition was held in Hunan province. 42 Gold, Silver and Bronze Awards were granted among 775 innovation products recommended from 28 provinces and municipalities. Sixteen investment projects locked contracts during the competition, hauling in 609 million yuan.
Recently，a consortium led by China's Anta Sports Products is closing in on a €5.6bn takeover of Finland's Amer Sports in what would be the largest outbound deal into Europe by a Chinese company this year. If successful, Anta, China's largest sportswear brand by revenue, would acquire Amer's portfolio, which includes Atomic skis, Salomon mountain sports gear, Louisville Slugger baseball bats and Wilson tennis rackets.
——Anta Sports close to €5.6bn Amer deal，Financial Times
Chinese sports brand enterprises rely on independent innovation, actively promote brand upgrades, and further enhance the influence of Chinese national brands in the world, which lays a solid foundation for expanding international markets and implementing brand globalization.